Celsys is conducting marketing activities that leverage our international human capital to raise awareness of Clip Studio Paint, the app for creating illustrations, comics, webtoons, and animation, and to acquire new users.
In the fiscal year ended December 2025, in addition to web marketing optimized for each market, we sponsored approximately 60 offline events and contests held across more than 20 countries and regions around the world, and conducted influencer marketing in partnership with more than 200 creators worldwide. Particularly in emerging markets, which we have designated as priority regions, subscriptions grew year-over-year, resulting in an increase in the number of users.
Moving forward, Clip Studio Paint will continue to support the development of entertainment and creative industries and aim for sustainable growth, propelled by the global boom for Japanese anime and other entertainment content.
■ Results for the fiscal year ended December 31, 2025
▼ Growth of subscription contracts in emerging markets
In emerging markets such as Thailand, Indonesia, Brazil, and Mexico, which we have designated as priority regions, we strengthened initiatives such as local language support and promotional campaigns. As a result, subscriptions increased 3.1-fold year-over-year.
From Supplementary Material on Financial Results for FY12/25:
https://www.celsys.com/files/user/pdf/ir/financial-report/2026/ho_2026-0213en.pdf
▼ Strengthened contact with potential users through sponsorship of offline events
We sponsored approximately 60 pop culture events, contests, and programs with educational institutions in more than 20 countries and regions around the world, including North America, Europe, and Asia.
Overseas, in addition to our continued sponsorship since 2019 of Japan Expo, the world's largest Japanese pop culture event in France, this year we also sponsored the large-scale event in India, “Mela! Mela! Anime Japan!!” In Japan, we continue to sponsor events such as “Comic Market,” the world's largest fair for dojinshi (self-published works).
From Supplementary Material on Financial Results for FY12/25:
https://www.celsys.com/files/user/pdf/ir/financial-report/2026/ho_2026-0213en.pdf
▼ Initiatives at offline events
At each event site, we created opportunities for visitors to experience the product by offering Clip Studio Paint licenses, setting up experience booths, and holding workshops by popular local artists, thereby strengthening contacts with creators who could be potential users.
Snapshots from sponsored events
France: Japan Expo
Philippines: Patrons of the Arts (Live drawing using Clip Studio Paint)
For more information on global event sponsorships, see here:
https://www.celsys.com/clipsolution/casestudies/#category33
▼Social media promotions and online ads with creative influencers
We implemented web advertising optimized for each country's market, as well as over 890 social media promotions in partnership with more than 200 influencers worldwide.
From Supplementary Material on Financial Results for FY12/25:
https://www.celsys.com/files/user/pdf/ir/financial-report/2026/ho_2026-0213en.pdf
About Clip Studio Paint
Clip Studio Paint is a creative app first launched in 2012 to provide the ideal tools for creating illustrations, comics, and animation. Celsys' strength lies in graphics technology, conducting research and development for in-house technology for more than 30 years. Clip Studio Paint is used by more than 60 million creators (*) around the world, with more than 80% of those residing outside Japan. Currently available in 11 languages, the app supports creators of all kinds worldwide, from beginners to professional comic artists and animators.
CLIP STUDIO PAINT:
https://www.clipstudio.net/en/
X:
https://x.com/clipstudiopaint
YouTube:
https://www.youtube.com/CLIPSTUDIOPAINTchannel
Instagram:
https://www.instagram.com/clipstudioofficial/
TikTok:
https://www.tiktok.com/@clipstudioofficial
* Includes free trial users and downloads of the iPad, iPhone, Galaxy, Android, and Chromebook versions.
About CELSYS, Inc.
Celsys provides tools such as Clip Studio Paint to support creators in the creator economy that is expanding through the creation and use of digital content. We are also providing new service platforms that act as a new avenue for creators' activities. We look toward a more vibrant world where everyone's passions are connected, by offering total support to creators around the world through each part of their “creator journey”.
Corporate site:
https://www.celsys.com/en/
Investor information:
https://www.celsys.com/en/irinfo/
IR questionnaire (Japanese only):
https://www.celsys.com/irinfo_questionnaire/
Investor newsletter (Japanese only):
https://www.celsys.com/irinfo_magazine/
YouTube (Japanese only):
https://www.youtube.com/@celsys_official/videos
