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Brand content collaboration:Case Studies

Turner Colour Works “Turner Acryl Gouache”

https://www.turner.co.jp/english/acrylgouache/

Collaboration between Clip Studio Paint and Turner Acryl Gouache

(March 2025)

In March 2025, Celsys’ illustration, manga, webtoon, and animation app, Clip Studio Paint, teamed up with painting supplies manufacturer Turner Colour Works Ltd. , to commemorate the release of Clip Studio Paint Version 4.0.
 


Jointly developed with Turner Colour Works Ltd. , the “Turner Acryl Gouache” materials pack was released on Clip Studio Assets. The set features a 154-color set and four gouache brushes (round, flat, broad, textured), inspired by Turner Colour Works’ popular paint series of the same name.

Turner Acryl Gouache set on Clip Studio Assets
https://assets.clip-studio.com/en-us/detail?id=2156498

Turner Color Works' Acrylic Gouache paint series is widely loved among professional artists, students, and beginners alike for their rich color range, vibrant pigmentation, and smooth application.
https://www.turner.co.jp/english/acrylgouache/



 

Comment from Turner Colour Works Director, Takashi Matsumura

“At Turner Colour Works, we make Acryl Gouache, while Celsys makes Clip Studio Paint. Though our products are completely different, our companies share the same desire to support creativity.
We’re also extremely grateful that there are many fans of Turner Acryl Gouache within Celsys.

During production, we faced the inherent challenge of reproducing paint digitally, but thanks to Celsys’ genuine respect and affection for Acryl Gouache, we were able to achieve the best possible results.

In Japan, less people are drawing each year.
Whether you draw with traditional materials, digitally, or both, there are many different tools and ways to enjoy creating art.
I sincerely hope that the Turner Acryl Gouache materials set can serve as a starting point for people to begin creating, and as a tool to broaden the possibilities of artistic expression.”
 
Comment from Celsys Representative and President, Kei Narushima

“Drawing on the extensive expertise of Turner Colour Works Ltd. , a longtime producer of paints indispensable to creative work, we had the pleasure of jointly developing materials that faithfully recreate the colors and feel of Acryl Gouache within Clip Studio Paint. We hope this materials set will serve as an opportunity for digital creators to explore traditional paints, and for traditional artists to experience the unique advantages of digital art while preserving the techniques and expressions they know best.

Through this collaboration with Turner Colour Works Ltd. , we remain committed to building an environment where creators can enjoy their work, while leveraging the unique qualities of both traditional and digital mediums.”


Turner Colour Works Ltd. and Celsys will continue to support creators in their content production efforts, such as by developing resources that help them learn creative methods that utilize both traditional and digital techniques at schools and other creative settings.

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