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2025.10.17NEWS

Clip Studio Paint sponsors first event in India: Raising brand awareness among youth at India’s largest anime event "Mela! Mela! Anime Japan! 2025"

Celsys sponsored the anime and pop culture event “Mela! Mela! Anime Japan!! 2025” (MMAJ 2025) for the first time from September 13 to 14, with the aim of raising brand awareness and attracting new users for illustration, manga, webtoon and animation app Clip Studio Paint.

MMAJ 2025 is an official Japan-India event supported by the Indian Ministry of External Affairs and other organizations, and held in cooperation with the Japan National Tourism Organization (JNTO) and the Japan External Trade Organization (JETRO). The event was a success, with fan events and booth exhibits by anime companies and organizations held at a large shopping and entertainment complex, Pacific Mall Tagore Garden, in the capital city of New Delhi, drawing over 60,000 visitors in two days.

Mela! Mela! Anime Japan!!
https://mmaj.jp/
 
 

Growing popularity of anime in India

The animation market in India is expected to reach US$5,036 million by 2032, driven by increasing internet access and streaming platforms such as Netflix, Amazon Prime Video, and Crunchyroll, as well as to the growth in fan communities and interest in Japanese pop culture(*1). Social media and digital communities are also thought to have contributed to the surge in popularity of animated content among young people.

*1 Source: India Anime Market Size Worth USD 5,036.0 Million by 2032 | CAGR: 13.3%, Polaris Market Research
https://www.polarismarketresearch.com/press-releases/india-anime-market

 

Celsys Sponsorship

Celsys exhibited a corporate booth for the first time at MMAJ 2025, offering a coloring experience using Clip Studio Paint, distribution of promotional items featuring popular characters in collaboration with entertainment companies, and sales of Clip Studio Paint licenses.

Celsys sponsors pop culture events around the world to strengthen contact with creators. Through promotional events aligned with the needs of each event and local culture, we aim to increase awareness of Clip Studio Paint among creators around the world who are interested in Japanese manga and animation. 
 



Celsys will continue to strengthen global activities worldwide by sponsoring events held across the globe.

More overseas events & sponsorships
https://www.celsys.com/en/clipsolution/casestudies/#category33


About Clip Studio Paint
Clip Studio Paint is a creative app first launched in 2012 to provide the ideal tools for creating illustrations, comics, and animation. Celsys' strength lies in graphics technology, conducting research and development for in-house technology for more than 30 years. Clip Studio Paint is used by more than 55 million creators* around the world, with more than 80% of those residing outside Japan. Currently available in 11 languages, the app supports creators of all kinds worldwide, from beginners to professional comic artists and animators.

CLIP STUDIO PAINT: https://www.clipstudio.net/en/
X: https://x.com/clipstudiopaint
YouTube: https://www.youtube.com/c/CLIPSTUDIOchannel
Instagram: https://www.instagram.com/clipstudioofficial/
TikTok: https://www.tiktok.com/@clipstudioofficial

* Includes free trial users and downloads of the iPad, iPhone, Galaxy, Android, and Chromebook versions.


About CELSYS, Inc.
Celsys provides tools such as Clip Studio Paint to support creators in the creator economy that is expanding through the creation and use of digital content. We are also providing new service platforms that act as a new avenue for creators' activities. We look toward a more vibrant world where everyone's passions are connected, by offering total support to creators around the world through each part of their “creator journey".

https://www.celsys.com/en/

Investor information: https://www.celsys.com/en/irinfo/
IR questionnaire (Japanese only): https://www.celsys.com/irinfo_questionnaire/
Investor newsletter (Japanese only): https://www.celsys.com/irinfo_magazine/
YouTube (Japanese only): https://www.youtube.com/@celsys_official/videos
 
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